Do I need all three systems, or can I start with one?

Most engagements start with the diagnosis and then with whichever system is currently load-bearing and cracking. Sales infrastructure without a clear offer rarely holds, so if positioning is unresolved we start there.

What kind of business is this for?

Service-based companies, digital entrepreneurs, consultants, coaches, educators and personal brands. Businesses that already have some demand, some revenue and no reliable system for producing either.

What does Astrea not do?

No logistics, warehousing, fulfilment, shipping or supply chain. No paid media as a standalone service. No brand identity work sold on its own. The focus is strategy, marketing systems, sales and operations.

How does an engagement start?

With a conversation about what the business looks like today, followed by the Reveal stage: a written diagnosis of the offer, funnel, sales process and operations, with the weak seams identified before anything is proposed.

Do you work in English and Spanish?

Both. Astrea works across Latin America, Spain and the United States, and delivers documentation, SOPs and training in the language the team actually operates in.

Who is behind Astrea?

Astrea LLC was founded by Mariano Puertas, who has worked inside businesses in Spain, Colombia, Chile, Argentina and Miami as strategist, closer and head of sales.

Embedded growth & operations partner

Build the systems behind your next stage of growth.

Astrea designs, installs and helps run the strategy, sales and operations that carry a service business.

Design your growth system See how Astrea works

A founder sitting at a bright table, reading a printed diagram of her own business.

50K+USD

generated for clients

6.1M

views generated

5

businesses worked inside

5

countries

Figures from work led between 2024 and 2026 across Spain, Colombia, Chile, Argentina and the United States.

The premise

The business behind the business.

Most service businesses that stall do not have a demand problem. They have an assembly problem. The offer, the content, the funnel, the follow-up and the reporting were each built at a different moment, by a different person, for a different reason. None of them were designed to work together.

That is where the revenue leaks: between the pieces, not inside them. Astrea works on the seams. We map what already exists, decide what the business should actually be doing, then build and run the connective structure until it holds on its own.

Two people mapping a business across a wall of printed sheets, one pointing at a section.

Three connected systems

Strategy is only the beginning.

Growth becomes repeatable when these three stop being separate projects and start being one engine.

Someone writing by hand in a notebook beside a closed laptop, deciding what the offer is.

I

Growth & Marketing Strategy

What the business sells, to whom, and why anyone should believe it. The layer everything downstream inherits.

Digital growth and marketing strategy
Brand and personal-brand positioning
Offer design and packaging
Organic content strategy and content systems
Sales funnel design and optimisation

A single, defensible position and an offer built so the sales conversation is short.

A closer on a headset mid call, pen over a printed call sheet.

II

Sales Infrastructure

The machinery between an interested stranger and a signed client, written down and repeatable by someone who is not the founder.

Lead qualification and appointment-setting systems
Sales process design, stage by stage
Closing structures and objection handling
Follow-up sequences that actually run

A pipeline whose numbers you can read on a Monday and act on the same day.

Two colleagues reading the same dashboard on a laptop, one pointing with a pen.

III

Business Operations

The part nobody posts about: where the work is recorded, who owns it, and how you know it happened.

CRM architecture, implementation and automation
Reporting dashboards and KPI tracking
Client onboarding systems
SOP documentation
Sales team structuring, training and management
Ongoing managed operations and growth support

A business that keeps its shape when the founder steps out of the room.

Why embedded wins

Consultants advise.

Agencies deliver isolated services.

Astrea embeds, aligns, builds and supports the operating system behind sustainable growth.

A deck is not a system. A campaign is not a system. We stay inside the business long enough to see the structure work, and we hold the parts that are not yet strong enough to hold themselves.

Read the method

The Astrea Method

Five stages, in order, without shortcuts.

Each stage ends with something that exists: a document, a structure, a working system. Nothing moves forward on the strength of a conversation alone.

01
Reveal
We take the business apart on paper. Offer, audience, content, funnel, pipeline, delivery, reporting, team. What exists, what is assumed, and what is quietly broken.
OutputA written diagnosis with the seams marked.
02
Align
We decide what this business is for, at this size, in this market. Positioning, offer architecture and the numbers that will define whether it is working.
OutputPositioning, offer structure and the KPI set.
03
Architect
We design the systems on paper before anything is built: content engine, funnel, sales process, CRM structure, onboarding, reporting and the roles that operate them.
OutputSystem maps, process definitions and SOPs.
04
Activate
We build and turn on. Automations configured, dashboards live, sequences running, the sales team trained on the actual process rather than on a theory of it.
OutputLive systems and a trained team.
05
Ascend
We stay embedded: reading the numbers weekly, correcting the structure, and removing Astrea from the critical path as the business proves it can hold the load.
OutputA managed operation and a plan to run it without us.

A consultant sliding a printed document across the table and walking a client through it.

Selected work

Five businesses, five countries.

Named cases with the figures the client has published. Full context available on request.

Iker

Pamplona, Spain

Barbering and image consulting · Skool

220Kfollowers

35,000 USDrevenue

6.08Mviews

Arrived after two launches that had not billed. Now an evergreen offer with a student community, four intake cohorts and a two-ticket ladder at roughly 565 and 1,133 USD.

From a full stop in sales to a full calendar in 14 days.

Laura

Colombia

Fitness and calisthenics · Hotmart

138Kfollowers

14,636 USDrevenue

75sales

Acting as the backbone of the project: a low-ticket course launch at roughly 195 USD, 75 sales.

Santi

Buenos Aires, Argentina

AI automation

15K → 33.3Kfollowers

3,500 USDrevenue

5sales

A full route through the sales function: setter, then closer, then head of sales.

Armando

Miami, United States

Premium barbering

90,606views

7,511followers

Personal brand construction and positioning from the ground up.

In progress.

Franco

Chile

Imports academy · Skool

106Kfollowers

6,000 USDclosed

4 + 4sales + deposits

Arrived after months with another strategist without a single sale. The installed system now sells: four sales at 1,500 USD and four deposits at 100 USD.

In development.

Questions

What people ask before starting.

A consultant hands over a recommendation. Astrea builds the thing and then operates it with you until it runs. That means writing the SOPs, configuring the CRM, training the setters and closers, and reading the dashboard every week, not once at the end.

Next step

Your next level needs a stronger operating system.

Tell us what the business looks like today. You will get a straight read on where the structure is failing, whether or not we work together.

Start a conversation Write to us directly